Another great example of how the online and the offline media world are slowly converging: Last week, the "BildBlog", a watchblog for the german "boulevard" newspaper BILD and as far as I know the most popular blog in Germany, organised a public reading of selected posts in Berlin - and 600 people came to listen.
Of course, that would not work with every blog - but there are certainly enough blogs out there that would be great to listen to. And why stop at blogs? Downloadable audio editions of newspapers and magazines are becoming increasingly popular, so I can imagine that people would enjoy a public reading of a really good reportage, maybe with additional pictures in a slideshow?
I am convinced that media companies focusing on quality journalism will have to create such new forms of content distribution if they want to stay in business. If they do a good job, they will create a unique experience and may even be able to expand their customer base.
Monday, October 29, 2007
Sunday, October 28, 2007
Cooking 2.0: The real recipe database
This idea is somehow so straightforward that I'm almost sure that it exists somewhere. But I haven't found it yet...
I love cooking, and I own a considerable amount of cookbooks. But most of the time, when I'm cooking just for me, I don't use the books, because I haven't planned ahead, but just bought stuff that looked good in the store, without really having an idea what to make with it. So I find myself very often in my kitchen, looking into my freezer and wondering how I could combine all the stuff that's in there (or at least most of it) into one dish.
That's were a web-based recipe database, a real one, would come in handy. And with real I mean a database that allows users to enter a number of ingredients, and maybe a limit on preparation time, and then returns a list of recipes that match all the criteria. While there are a million recipe sites and blogs out there, I haven't found something like this - but I think demand for it would be huge. Collection of recipes could be easily crowdsourced, users could rate and comment recipes... the usual 2.0 stuff. And revenues would come, of course, from advertising. The site could also be interesting for restaurants who, instead of just buying ad space on the site, could upload a few of their recipes and hope that they "go viral", which would probably attract some guests.
I love cooking, and I own a considerable amount of cookbooks. But most of the time, when I'm cooking just for me, I don't use the books, because I haven't planned ahead, but just bought stuff that looked good in the store, without really having an idea what to make with it. So I find myself very often in my kitchen, looking into my freezer and wondering how I could combine all the stuff that's in there (or at least most of it) into one dish.
That's were a web-based recipe database, a real one, would come in handy. And with real I mean a database that allows users to enter a number of ingredients, and maybe a limit on preparation time, and then returns a list of recipes that match all the criteria. While there are a million recipe sites and blogs out there, I haven't found something like this - but I think demand for it would be huge. Collection of recipes could be easily crowdsourced, users could rate and comment recipes... the usual 2.0 stuff. And revenues would come, of course, from advertising. The site could also be interesting for restaurants who, instead of just buying ad space on the site, could upload a few of their recipes and hope that they "go viral", which would probably attract some guests.
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