Another great example of how the online and the offline media world are slowly converging: Last week, the "BildBlog", a watchblog for the german "boulevard" newspaper BILD and as far as I know the most popular blog in Germany, organised a public reading of selected posts in Berlin - and 600 people came to listen.
Of course, that would not work with every blog - but there are certainly enough blogs out there that would be great to listen to. And why stop at blogs? Downloadable audio editions of newspapers and magazines are becoming increasingly popular, so I can imagine that people would enjoy a public reading of a really good reportage, maybe with additional pictures in a slideshow?
I am convinced that media companies focusing on quality journalism will have to create such new forms of content distribution if they want to stay in business. If they do a good job, they will create a unique experience and may even be able to expand their customer base.
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