Situation: everyone has an iPod or wants one. But not everyone has a huge collection of mp3s at home. You then have a few choices, most common: 1) you copy some music from a friend (which we would never do...) 2) convert all your CDs into mp3 files (which takes a long time and is a painful process) 3) you buy the music online, e.g. in the itunes store. It can be hard, to fill 80 GB of space with music.
Idea: why not offering an extra service to fill the iPod that you just bought with the music you like. The music would be legally bought online and individualized to your needs.
Target Group: upper class, older people (here is my favorite target group again...), bankers, consultants, guys who want the fashion tool iPod but would be grateful for some help to get good music on.
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