Situation: technologies are advancing at an enormous pace, for most people it is hard to keep up with the speed of technical innovations, new online tools, new platforms, new technology trends. However, knowing about those technologies and especially, knowing how to use them, might be an important advantage in competition.
On the other hand, there are many young people who spend a lot of time in front of their computers, knowing about most innovations and if not, have no trouble learning how to use them.
The web offers more and more useful tools that might help to increase productivity and becomes increasingly the nr. 1 information channel.
Idea: offer a service where on a regular base (lets say monthly) a trained "trend guru" (= a student who knows how to use those things and can communicate this to the audience) gives an update about the latest trends on the web and trains the people how to use the newest technologies, for example: what is an RSS feed? how to use a feed agregator? how to search for good blogs? VoIP and its possiblities, Skype and its functions, online project management.
The Trend Guru would come monthly into the office and teach people in their conference room for 2hours at lunch time. A coordination office would define what the different trend gurus would talk about and create standard documenation.
Target Clients: people who want to be up to speed, but cant spend a few hours every day to find out about the latest trends: lawyers, architects, management consultants, doctors, bankers, people working in insurances....
Business Model: Charge a flat fee to the company for the Trend Guru per session, we would offer packages of 3, 6 or 12 months.
Potential Problems: What is difference to reading a good tech blog such as techcrunch.com? Infos would be personalized and especially the trend guru would train people how to use all those tools (how to setup, how to use main functionalities etc)
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